Why Do You Need A Why? | Tara Hamilton Howard

How to Find your Purpose

Are you just going day-to-day stuck in the hamster wheel of corporate life, or what you think you’re meant to be doing but with no real insight as to why? Taking the time to find your life purpose will help guide you to a more meaningful and fulfilling life.

“You’ve changed my life.” The first time I heard someone tell me these words, I wasn’t expecting it and hadn’t planned for it. A fuzzy, buzzy feeling surged through me, and just like that, my outlook on myself, and the world shifted.

I believe we’re all born with a unique life purpose – a central motivating focus that makes us jump out of bed in the morning.

An amazing thing has happened to me over the years. My mindset of what it means to be successful has shifted. I used to believe the definition of success was to have the big house, the fancy car, the designer purses; but now, I realize it’s so much more than that.

What does success mean to you?

In this blog, I will share how YOU can start on the path to realizing your bigger purpose in life. How to uncover your passions, discover your secret sauce, and make it work for you – so you can begin living a more liberating and fulfilling life!

The More You Have…The Happier You Are…Right?

 WRONG! I’m old enough to remember the 90’s, where success was all about material things: a bigger house, a better car, and a big ego. For many people, once this was achieved, it wasn’t enough – they wanted more. More money, an even bigger house, a fancier car…and a bigger ego to boot.


 The fact is, once their income is over a certain level, people don’t necessarily get any happier.

In a 2010 study conducted at Princeton University, researchers found that $75,000 is the annual salary at which people feel most sustainably happy. Beyond that, regardless of how much more a person earns, happiness generally plateaus. Now, this figure has since gone up with inflation, but the take-away has not changed. The more you earn does not equate to a happier life.

Once your basic needs are met, and you don’t have to feel stressed about making ends meet, true happiness will come from pursuing your passions.

When we’ve met our basic needs, whatever they might be, we can all benefit from having a driving force. Something that gets us going and gives us significance…a true purpose in life. It can come from our primary focus in life, or from a side hustle. 

Finding your WHY

Finding your “WHY” in life is the most important thing you could possibly do for yourself. When you live your life with purpose, it allows you to focus on things that matter to you the most.

For some of us, our WHY – our calling and passion in life – is obvious and clear. We’re born with unique talents. Through practice and persistence, we can develop them into skills to meet our purpose.



For me, and for many of the other women in my network, my WHY wasn’t so clear. I didn’t even know I was looking for a purpose, and it didn’t present itself until I was in my 40’s. Until then, everything I’d been doing was only me or mine focused, which was fine, I did well with that.

I was the Managing Director for over 20 years in my family hotel business and helped hundreds of brides have a perfect wedding day. I managed dozens of team members and helped them work together. Somehow, I also managed to simultaneously produce, and nurture, 4 amazing children. But, my only daily purpose was to work for the hotel.

When I was unexpectantly forced, by redundancy, into making the jump from being an employee, to working for myself, it was scary. And for a period, I struggled to find my WHY, and truly understand my purpose.

Shortly after starting Venus Awards – celebrating the achievements of Women in Business – those words were first uttered to me…“You have changed my life”…and my WHY became clear. I found my purpose and realized I can make a difference in the world.

My Purpose

Here’s a juicy stat for you: Women are more than 4 times more likely to express entrepreneurial intentions, than actually become entrepreneurs. My purpose is to help change that statistic!! 

 A lack of understanding your purpose, and not knowing your WHY, is likely a contributing factor preventing you, and women like you, from becoming self-employed.


I know what you may be thinking…I don’t know what my passion is. I don’t have a WHY. For this reason, you don’t think you can do it, and you don’t pursue anything further.

I’m here to tell you – YOU CAN DO IT! Let’s uncover your passions and discover your secret sauce – and we’ll figure out how to make it work for you.

It’s the Why That Makes a Difference

Blake Mycoskie, the founder of Toms Shoes developed a one-for-one program. Every time you buy a pair of his shoes, another pair goes to a child in need. Toms Shoes has provided over 86 million pairs of shoes to children and that number keeps growing. They have also expanded their business model to include Toms Eyewear.

Blake’s take on purpose:

If you organize your life around your passion, you can turn your passion into your story and then turn your story into something bigger – something that matters. 

  • It’s the WHY that makes a difference.
  • It’s the WHY that gets you jumping out of bed in the morning.
  • It’s the WHY that helps you smash through those nasty obstacles along the way.
  • It’s the WHY that gives us that crucial sense of significance in the world.

 Whatever YOU do, it doesn’t have to be a biggie like Blake’s, it doesn’t have to be saving the world or saving lives. It just needs to be yours.


Finding your WHY will be the reason you jump out of bed in the morning. It will help guide life decisions, influence your daily habits and behaviour, offer you a sense of direction and give your life meaning.

 If you have yet to discover your life’s purpose, try asking your subconscious to keep a look out. You can also start by asking yourself these questions:

Getting Started 

  1. What you are passionate about?
  2. What do you have experience in?
  3. Who or what do you want to make a difference to?
  4. How might you make a difference?

 Now, I want you to see if you can fill in the blanks here for creating your Life Purpose Statement:

I could combine my passion for _____________with my experience of _________ to help ___________in using a ___________.

 Remember, there’s no right or wrong answer here, and there may be more than one single option to fill in the blanks. Here’s one of my examples:

 I could combine my passion for women in business with my experience of events to recognise and acknowledge women, using an awards program.

 Don’t worry if you can’t come up with the perfect answers right away. Whilst purpose is the destination, the vehicle is self-belief. You can have success and I can help you achieve it.

What's holding you back right now? Lack of confidence, lack of self-belief or you want to re-invent yourself and don't know where to start?

Take the free Self Adore Success Scale Assessment to get advice for where and how you can grow and change in order to start getting what you want.

Join Our Community

Join the Venus Movement and link arms with a whole tribe of high-achieving, vivacious and supportive women in our Facebook community. Sisterhood guaranteed.


A better me makes a better world

Your in SASS

You may also like...

It's all a Matter of the Mind

Developing Kickass Confidence